Sometimes it is funny what kind of keywords websites are ranking for. I am spending a lot of time on my Web Hosting tutorial website lately trying to improve the site content and to provide a better user experience. A few weeks ago I had hired a designer to give the site a well needed facelift and now I am working on some SEO stuff as well. This evening I spent time reviewing my website statistics to see what keywords I am ranking for and why. The reason for this task is that I am ranking for keywords that are not necessarily the ones I want to be ranking for. Take a look at the following screenshot:

As an example I am ranking as #5 for the search term “sex tutorials”. When looking at the SERPS I see a specific web page returned where I wrote about how sex sells web hosting. Google picked that topic combined with title tag (contains the word “tutorials”) and decided to rank me well for “sex tutorials”. I doubt this is a great experience for a customer arriving at my website looking for hot pictures and juicy details on how to make love. I think it rather turns you off reading about web hosting strategies instead. If the search term would be used more on the Internet I would probably sign up for a sex related affiliate program and ‘guide’ the user into the right direction, but according to Yahoo/Overture the term “sex tutorials” is not searched for that often (even though Google provides over 2.5 Million results). Anyway – I will thoroughly analyze my log files and statistics for other terms and then eventually display matching product links to provide a better user experience.